Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals

By Brent Dykes

In today’s data-driven world, understanding numbers isn’t enough — you need to tell a story with them. Effective Data Storytelling by Brent Dykes shows how to blend data, visuals, and narrative to create impactful stories that drive change.

Key Insights from the Book

• Combine data, visuals, and story: Use all three to create a clear, engaging message.
• The power of narrative: Stories help people connect with data in ways raw numbers can’t.
• Better visual storytelling: Learn seven key principles to create more impactful charts and visuals.

Who Should Read It?

This book is perfect for anyone working with data — whether you’re a business professional, analyst, or educator. If you want your data to influence decisions and drive change, Effective Data Storytelling is a must-read.

How Do You Tell Stories with Data?

How do you bring your data to life through storytelling? Share your tips in the comments!