Data, Color, and Accessibility: A Guide for Visualizing Information

Kate Strachnyi
2 min readDec 20, 2022

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When it comes to visualizing data, color is an important aspect to consider. It can help to differentiate between different data points, highlight trends and patterns, and make the information more engaging and easier to understand. However, it’s important to keep in mind that color can also be a source of confusion or even exclusion if it’s not used in an accessible way.

Here are some best practices for using color in data visualizations with accessibility in mind:

Choose a color palette that has good contrast. This is important for people with low vision, who may have difficulty distinguishing between colors that are too similar. A good rule of thumb is to use a palette that has a contrast ratio of at least 4.5:1 for text and interactive elements, and 3:1 for non-interactive elements.

https://blog.datawrapper.de/color-contrast-check-data-vis-wcag-apca/

Use color to encode meaning, but also provide alternative means of conveying the same information. For example, you could use color to represent different categories of data, but also include labels or use different shapes to distinguish between the categories. This way, people who are colorblind or have difficulty distinguishing certain colors can still understand the data.

Avoid using color as the only means of conveying information. For example, don’t use color alone to indicate whether something is important or not. Instead, use other visual cues such as bolding, italicizing, or using a different font size to emphasize certain elements.

Make sure that the text and background colors have good contrast. Poor contrast can make it difficult for people with low vision to read the text, and can also be a problem for people with colorblindness.

By following these best practices, you can create data visualizations that are both visually appealing and accessible to all audiences.

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